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INSIGHTS CASE
The State Administration for Market Regulation Releases Typical Cases of Unfair Competition in the AI Field

2026/2/26 16:54:25

I. The Market Supervision Bureau of Chaoyang District, Beijing investigated and dealt with the case of Beijing Aolande Information Technology Co., Ltd. using the internet to cause confusion
Beijing Aolande Information Technology Co., Ltd. was fined RMB 5,000 for engaging in unfair competition by using the words and icon "DeepSeek" when promoting its software involved in the case, and by leveraging its popularity through bidding for rankings to gain improper benefits. During the investigation and handling process, the market supervision department promptly stopped the illegal activities of the party involved by following online hot topics.

II. The Market Supervision Bureau of Xuhui District, Shanghai investigated and handled the case of Shanghai Shangyun Network Technology Co., Ltd. using the internet to cause confusion
When operating the "ChatGPT Online" WeChat public account, Shanghai Shangyun Network Technology Co., Ltd. used an avatar highly similar to the official images of OpenAI and claimed to be the "ChatGPT Chinese version". This deliberately confused the services provided by its calling interface with the "ChatGPT" product itself for profit. As a result, the company was fined RMB 62,692.7 for unfair competition. This case serves as a warning against commercial confusion in the field of AI.

III. Market Supervision Bureau of Hangzhou, Zhejiang province investigated and dealt with the case of Min XX infringing trade secrets
As a development engineer at a computing company, Min XX, despite having signed a non-disclosure agreement and being responsible for AI and big data product R&D, unauthorizedly used his work key to access the company’s test server and downloaded 15.88 GB of trade secret files containing data algorithm technologies. His actions violated relevant laws and regulations, resulting in a fine of RMB 360,000. The investigation and penalty in this case have effectively deterred the use of technical means to infringe upon trade secrets.

IV. Market Supervision Bureau of Xihu District, Hangzhou City Investigates and Handles Case of Hangzhou Boheng Cultural Media Co., Ltd. Engaging in Confusion via the Internet
Hangzhou Boheng Cultural Media Co., Ltd. was fined RMB 30,000 for unauthorized use of wording, highly similar icons, and page designs identical to those of the official DeepSeek website on its self-built “DeepSeek Local Deployment” website, which misled users into making payments and constituted acts of confusion. The investigation and handling of this case have helped maintain public trust in domestic technology and guided the AI market toward standardized and orderly development.