Recently, the "Seminar on the Cultivation and Key Protection of Enterprise Trademark Brands - Going into Famous Enterprises - Kwai Group", sponsored by the Beijing Trademark Association and undertaken by Fasthand Group, was successfully held in the "Yuan Center". Sun Qinghua, the head and partner of Sanyou Trademark Department, was invited to attend and gave a professional presentation on the core theme of "Trademark Acquisition Strategy". He analyzed the key logic and practical path of trademark acquisition for on-site enterprise representatives, winning widespread attention and recognition.

The goal of this event is to enhance the influence of Beijing trademark brands, focusing on core issues such as enterprise trademark brand cultivation, key trademark protection, infringement response, and overseas protection. As a senior practitioner in the field of intellectual property services, Sun Qinghua combines years of practical experience to provide systematic and implementable strategic guidance to the companies present from multiple dimensions, including the core purpose, triggering path, service type, full process operation breakdown, possible cost composition, and implementation suggestions of trademark acquisition.

∨∨

In the sharing, Sun Qinghua first introduced the theme through four classic cases, whether it is helping a Japanese brand break through the barriers of acquisition and enter the Chinese market smoothly; Or to obtain trademark rights through acquisition to ensure the rapid development of online business for a certain clothing brand in Japan during the epidemic period; Or it may solve the problem of core trademark authorization for a domestic brand before business promotion, and help a Chinese enterprise to achieve product listing through trademark acquisition before the Chinese New Year holiday, seize the peak sales season and improve economic efficiency.

These cases cover different business scenarios such as overseas brands entering China, adjusting operations during special periods, ensuring brand promotion and marketing, and seizing peak sales seasons. They not only demonstrate the "irreplaceability" of trademark acquisition measures in the development of corporate brands, but also confirm Sanyou's professional ability in this field - not only can it accurately judge the feasibility of acquisitions, but it can also promote the landing of transactions with efficient and professional execution.

∨∨

Subsequently, Sun Qinghua delved into the core purpose of corporate trademark acquisition. She pointed out that in the face of common obstacles such as "approximate rejection" and "prior rights conflict" in trademark registration applications, when it is difficult to solve practical problems by exhausting conventional means such as re examination defenses that are not similar, initiating withdrawal of cited trademarks, opposition, invalidity, etc., acquiring conflicting trademarks can help companies directly overcome registration barriers and quickly obtain trademark ownership. At the same time, some companies save energy in the registration process by acquiring existing trademarks, improve market response speed, and also avoid usage risks and eliminate infringement risks.

In addition, acquiring well-known trademarks can directly obtain ready-made brand value, help companies enhance consumer trust, improve market competitiveness, and even help companies "shell" enter new business tracks, reducing market promotion costs.

At the practical level of trademark acquisition, Sun Qinghua detailed the two triggering paths of "customer initiated delegation" and "service agency initiated proposal", and introduced three types of trademark acquisition service models from Sanyou: "consulting service type", "special service type", and "full process service type", providing flexible choices for the needs of different enterprises.

Among them, she focuses on the six core links of "full-service": building a solid foundation through "due diligence" (verifying the qualifications and trademark stability of the target subject), planning in the "early stage" (designing negotiation identity, reasons, and promoters), making decisions after action, then "preliminary contact" (accurately positioning key decision-makers, building trust), "intermediate negotiation" (two-way communication of demands, flexible bargaining), "document drafting" (ensuring strict and compliant contract terms), and finally completing the transaction loop through "procedure handling" (tracking the process until ownership confirmation).

In order to enable enterprises to have a clearer understanding of cost planning, Sun Qinghua also dismantled the cost composition logic of trademark acquisition, including the trademark transaction amount paid to the transferor, notary fees, tax bureau income tax, service agency service fees, supporting case (cancellation, new application, correction, license, etc.) fees, and other miscellaneous expenses, to help enterprises comprehensively control the budget.

∨∨

Finally, Sun Qinghua summarized the core inspiration of trademark acquisition based on practical experience: it is necessary to first clarify the acquisition purpose in order to formulate precise strategies, pay attention to the handling of every detail in the entire process to reduce transaction risks, and achieve the perfect implementation of different solutions through practical accumulation and flexible application.

As a supporting unit of this event, Sanyou has always been committed to providing professional and efficient intellectual property services for enterprises. Sun Qinghua's sharing this time provides new ideas for enterprises to solve the problems of trademark registration and brand development. Sanyou will continue to leverage its own advantages to safeguard the trademark and brand protection and strategic layout of more enterprises, and help promote the high-quality development of the national intellectual property industry.