The 4th FMCG Intellectual Property Services Conference was held in Beijing, where the results of the "2025 Comprehensive Service Cases for FMCG Intellectual Property" were announced. The "Maxile" trademark invalidation series case, represented by Sanyou, was successfully selected due to its clear case logic and valuable rights protection achievements.

Min Jiezhen is a first level trademark agent certified by the China Trademark Association, with over ten years of experience in the intellectual property trademark industry. Proficient in bilingual work in both Chinese and English, skilled in customizing specialized trademark protection solutions based on customer business needs, and efficiently handling various routine and difficult trademark cases. Always adhering to the service philosophy of professionalism, rigor, and efficiency, we assist clients in improving their trademark layout, avoiding intellectual property risks, and safeguarding their legitimate trademark rights and interests.

Left 4: Min Jiezhen receives the award

The fast-moving consumer goods industry has the characteristics of fast iteration speed, wide market circulation, and high consumer recognition requirements. As a core intangible asset of a brand, trademarks are a key element for enterprises to seize the market and shape brand reputation. San You has undertaken a series of trademark invalidation cases, clearly analyzing the adverse effects of malicious trademarks on the industry market and brand development, curbing malicious trademark infringement, and building a strong intellectual property protection barrier for the brand.

Compared to ordinary intellectual property cases, this series of cases focuses on the frequent occurrence of batch malicious registration in the fast-moving consumer goods industry, providing a replicable practical model for similar trademark disputes. San You will also actively summarize case handling experience, popularize knowledge of intellectual property compliance, help more fast-moving consumer goods enterprises strengthen their awareness of intellectual property protection, improve their intellectual property layout, and safeguard the high-quality, standardized, and sustainable development of the domestic fast-moving consumer goods industry.