The 4th Fast-Moving Consumer Goods (FMCG) Intellectual Property Service Conference was held in Beijing, where the results of the "2025 FMCG Intellectual Property Comprehensive Service Cases" selection were announced. The "麦克思乐" trademark invalidation series case, represented by Sanyou, was successfully selected for its clear case-handling logic and valuable rights protection outcomes.

The FMCG industry is widely circulated and faces fierce brand competition, making trademarks crucial for enterprise development. This case precisely targets the widespread malicious trademark squatting and brand-riding infringement behaviors, effectively safeguarding brand rights and interests. The case has formed a mature approach to handling cases based on common infringement issues in the industry, providing a reference template for similar disputes.